Aspen Welcomes the Loveshack: Luxury Brand Opens 20th Retail Location

A hot new bombshell enters the villa, LoveShackFancy brings coquette fashion to Aspen.  

Aspen, the land of Après- skiing, luxurious snowy vacations and annual celeb sightings is entering its coquette era and we are so here for it. Earlier this month, beloved ultra-feminine and global fashion brand LoveShackFancy announced its 20th store location will be in Aspen, Colorado.

Founder and Creative Director, Rebecca Hessel Cohen of LoveShackFancy shared her excitement about the new opening and love for this lux ski town.

“We’ve been dreaming of opening an Aspen boutique for so long now, and it feels like the perfect time to do it after seeing so much love for our latest BOGNER FIRE+ICE collaboration. My family and I go every winter so being able to create the perfect LoveShackFancy pieces for on and off the slopes has been so exciting and I can’t wait to bring them to our customers directly,” said Hessel Cohen.

Aspen has quickly planted itself on the map as the mecca of luxury fashion outerwear and a space to see and be seen on and off the slopes. As Colorado’s trendy “it ski town,” its high-end fashion scene boasts a number of brands and boutiques like Prada, Ralph Lauren, Dior, Valentino and more for locals and visitors to explore and indulge. 

Located in the heart of downtown Aspen, this dreamy boutique will feature the brand’s new spring collection, best-selling home essentials, and exclusive store-only bespoke pieces. However, Aspen is no stranger to these coquette-ruffled and bow-adorned designs. In December 2021, Cohen and the LoveShackFancy team hosted a pop-up at The St. Regis Hotel to show off their ski collab with Bogner Fire + Ice and some limited edition wide-brimmed hats.

This vintage-inspired brand with modern touches launched in 2013 and has secured over 450 retail partners, alongside collaborations with Gap, Pottery Barn, State, Bogner, Supergoop, Hurley, American Girl and Bandier.

The winter fashion street-style images flood our news feeds every year with the latest celeb sightings wearing oversized fur jackets with this glitzy mountain town as the backdrop. With LoveShackFancy’s arrival, we predict we’ll see a lot more whimsical dresses and romantic silhouettes decorating the town’s locals.