Ameliora’s New Everyday Bag Is Your Next Style Sidekick

Photography Courtesy of Ameliora

I have yet to find a bag that can serve any purpose, match every outfit and that could quite frankly, give me so much joy. But as soon as I unboxed my Ameliora bag, I knew it would become my new staple. Founded by Adrienne Kronovet, the new collection of “Ready Set Go” bags are effortlessly chic and functional. 

“Our new lightweight quilted bag collection represents the perfect balance between functionality and style,” said Kronovet. This the brand’s first accessory line, an addition to Ameliora’s staples – women’s button-downs. 

With versatile button-downs meant for women striving to look and feel their best no matter the task at hand, Ameliora offers a way to elevate a traditional wardrobe piece while supporting a local brand. Therefore, it was inevitable for the brand to evolve by offering a bag line. Using a signature fabric known as EveryWhere, Ameliora tops combine key elements including comfort, elegance and wearability. 

“We’ve applied this same philosophy to our new bag collection using luxurious yet practical materials and modern design approaches to ensure each piece is as exceptional as the woman who carries it,” Kronovet said.

Ameliora has always operated by putting the customer first. Kronovet takes pride in knowing who her customer are along with their needs.

“The inspiration came directly from our customers. We’re constantly listening to their needs and looking for ways to make their busy lives more seamless,” Kronovet added. “When we noticed they needed versatile bags that could transition effortlessly between different activities while maintaining our signature elegant aesthetic, we knew it was time to expand our offerings.”

The “Ready Set Go” bags serve as an everyday staple for women on the go. The ways to both use and style the bags are endless, primarily because of their convenient size, durability and functionality. With Ameliora’s “seasonless” mindset already established, this line continues to provide pieces that customers can wear in rain or shine and to accompany trends regardless of the time of year. 

“Our pieces are designed to seamlessly integrate into your existing wardrobe, providing the perfect foundation for any outfit regardless of what’s currently trending,” shared Kronovet. “Rather than chasing trends, we focus on creating timeless pieces that complement whatever direction fashion takes, giving our customers longevity and versatility in their investments.”

The beauty of Ameliora is the brand’s intention to listen to customers and provide products that are suited to their needs. The new bag line is a result of customers asking for a bag that could serve every purpose while prioritizing style and wearability. 

Ameliora’s team tested the bags extensively to ensure that no detail was left behind. From the strap that is attached diagonally to ensure the wearer is comfortable, to inner pockets that could fit a variety of items, the bags were clearly made with intention. As a result, the bag is truly perfect for women looking to elevate their everyday bag. 

The minute the sun comes out in Denver, I will join the masses to visit the nearest park, and for me, it’s often Cheesman Park. Usually I have to carry two bags to the center of the park filled with snacks, sunscreen, a blanket, a journal, a speaker and countless random items that are park day necessities. This bag fit all of it and when it started to drizzle in true Colorado fashion, the raindrops rolled right off due to its waterproof material. 

The Gym 

I threw cycling shoes, a towel, a sweatshirt, my wallet, lip glosses galore and a water bottle into my Ameliora bag for a Monday evening spin class. Instead of blocking the line of sweaty people post-class as I gathered my things from the locker, I merely had to grab the bag because every item fit in it and had its place, including my Kindle in the large interior pocket. 

Work

I walk or ride the bus to work everyday and while that’s typically my favorite time to unwind and get some steps in, I’m usually carrying a backpack and a gym bag. I didn’t think it could be possible, but the Ameliora bag fit my sneakers, my lunch box, a toiletry bag, gym clothes, my planner AND a water bottle. I couldn’t believe it, this bag could truly rule my life. And with the strap attached to the bag diagonally, my shoulder didn’t hurt one bit, even though I packed the bag full. The zipper lives atop additional fabric that allows even more items than the size of the bag to fit. The handles have grips that blend into the design effortlessly. 

A Weekend Trip 

The Ameliora is the perfect traveling bag. I brought it to visit family for a night and along with my computer, it fit everything I needed for the weekend, including a jacket. 

How are you wearing your Ameliora bag? Leave a comment!