Heard of Roxieroids? We Promise You’ll Want One

Picture a world filled with thought-provoking images enticing viewers to feel the story behind a photograph. Whatever lies behind the lens of the camera that took the picture has the ability to transport viewers to the moment the photo was taken.

Modeled by Adriana Rose; styled by Hott Pink Matter.

For Roxanna Carrasco, this world is her reality. As a Fashion Photographer, she is constantly searching for stories to tell through her images.

“I can draw inspiration from anything, from a piece of fabric to a location I drove past by the other day. It’s the ability to create any kind of ‘world’ I want and letting my viewers in,” Carrasco said.

That’s what sets her work apart from the rest – “it’s a Roxie-World!” she exclaimed.

Carrasco isn’t just any Fashion Photographer. Some may recognize her for her moody and sophisticated runway photography, but others know her from her collection of Polaroids. What started in 2016 as a way to document her solo travel and personal life with a Fujifilm Instax Mini camera has turned into a collection of polaroids that fellow creatives in the Denver Fashion industry like to call “Roxieroids.” 

“To this day, I have never gone to a photoshoot without a Polaroid camera. I try to keep track of how many Polaroid photos I have archived but I lost track after 1,435-ish.”

In the age of social media, everyone loves to call themself a photographer. Sure, the average Gen-Z or Millenial can capture iPhone photos that viewers may deem aesthetic. But what sets a photographer apart from the rest is their style and attitude. Every Roxieroid is not only filled with attitude but an essence that makes it unique. 

How can you tell a Roxieroid apart from other photographs? Look for “the hard flash elements and low, wide angles to look tall and powerful,” Carrasco said. “My models are badass, beautiful souls and I just want to amplify that. I try not to think too hard of ways that can make me ‘different’ but instead, stay true to my eye and just have fun with it.” 

Modeled by Miranda Grace Lyall; styled by Hott Pink Matter.

See it, now? You look at it and just know, that Carrasco took it. That’s why for her, the sky is the limit.

One day, she’ll be “living in New York City (with the love of my life), seeing my work in magazines, billboards and on the storefronts in SoHo,” Carrasco explained. “All that stuff will be a norm for me.”

Those dreams are closer than ever as Carrasco continues to take the Denver fashion scene by storm. She attends runway shows, fashion events, photoshoots and more consistently, and her photos are both recognizable and distinctive as a result. 

Carrasco in a rare occurrence in front of the camera. Photo by Andy Thomas.

For Carrasco, increased awareness about her work helps to define success as a photographer. She feels proud when “walking into a room and people know my name without having to introduce myself,” Carrasco said. “I love when people see a photo of mine on other people’s feeds and can already tell that it’s a ‘Roxie’ photo.”

However, Carrasco also strives off of competition amongst other creatives. Over the years, she has learned to put herself out there, especially in a growing industry. Her success comes from constantly pitching herself and proving both her talent and her worth. 

By nature, photographers are forced to hustle, especially when pitching themselves is necessary. It’s hard work, but for Carrasco, it’s worth it. She is always reminding herself that “if you’re not doing what you want, then maybe you should do something else,” she said. 

The result is a vast collection of photos and Roxieroids that leave viewers feeling what’s behind the image. 

“I’m just a girl playing dress up with her friends,” Carrasco claimed. 

Maybe that’s the key to success. In Carrasco’s case, it’s the secret ingredient to a massive collection of artistic portraits, better known as Roxieroids. 

From left to right, top to bottom: modeled by Riley Presutti and styled by Hott Pink Matter; modeled by @muskthedirtyrat; modeled by Ayak Ater and styled by Hott Pink Matter; modeled by @projectevie; modeled by Brianna Chavez Chacon. Bottom row left to right: modeled by Noella and styled by Hott Pink Matter; modeled by Katie LaPage; modeled by Raelynn Holmes and styled by Hott Pink Matter.

Follow Roxanna on Instagram for her latest shoots, runway shows and Roxieroids of course!